I found myself growing morbidly depressed
over a milk bottle.
I looked at the use-by date, and it wasn’t
that the milk was off – it was fresh – but
the fact that it was there turned my stomach.
Because somewhere they’re printing off
these dates thousands of times,
over and over,
they did it for the date of my birth,
they’ll do it for the date of my death,
and they’ll keep on doing it with dates
that will never exist to me.
The magnitude of this
over such a simple label
put me right off my cereal.
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